History of advertising

We come into contact every day. We are simply overwhelmed by advertising. How is this phenomenon begin? How did people use to advertise? Was there even when criticized? Read all about it in this article.

ADVERTISING word cloud, business concept

Advertising comes in many forms, one of which is the market version. The market trader shouts to advertise his goods. The Greeks and Romans did this already. The Latin word for loud scream is also “reclaimable.” Nevertheless, many people did accept you, because if you had to shout to sell your product, then there was probably something wrong. Advertising exists since there are already traders. Signboards of stone or terracotta were used as identifiers for merchants, for street names did not exist.

Chronology of the paper advertising:

The most important development in the history of advertising is, of course, the printing press in the 15th century. In 1478 William Caxton wrote the first publicity leaflet for his books. Then arose newsletters, the precursors of newspapers. Newspapers were printed from the 17th century in the Netherlands. The news was in the first place, and there was little space for advertisements. But as time progressed, a number of ads increased. Holloway, a British quack, was the first to make use of advertisements. Another quack soon followed. Around 1850 there was even published a booklet explaining how they could make money with advertising, modeled on Holloway. Advertising began to speak to small shopkeepers. Gradually advertising became more popular. Meanwhile, some posters have even become art, such as posters by Toulouse-Lautrec, a French artist.

Around 1900, the first tax was levied on advertisements. However, this was soon abolished.


Chronology legislation:

Post Offices mediated first in classified ad space. Through the Postal, Act was abolished this. In the mediation of the ad space was more and more money. Arose agencies who wanted to intercede for 15% of sales. Today still subject to the 15% rule for advertising agencies.

Chronology advertising:

In 1880 the first advertising agency was set up: De La Mar, and there were more and more. The agencies now also provided advice on the use of advertising. Because advertising was used more often, it was established the first rules for the ad being in 1915. These rules should ensure that media rates were the same everywhere so that unfair competition was no longer possible. The agencies had to go so distinct in other respects, for instance by giving advertising advice.

Unions and associations:

In 1917, the “Association of Accredited Advertising Agencies” was established, followed in 1919, “The Association of Advertisers, That person” and in 1923 the “Society for Advertising” there came in.

Men and woman advertising:

There was a difference in advertising that focused on women and advertising that focused on women. In advertisements for the man serving business and rational arguments to prevail. As advertisers success with women wanted, then one had to maternal love, vanity, use cleanliness that person like are sparse, advertisers had already quickly.

Chronology of gifts:

Douwe Egberts began in 1924 with supermarket stamps, which could be spared for presents. And who early thirties one of the cleaning of the Union liver was bought vouchers gave up law ‘finest gifts. Not only adults are susceptible to presents. One must have the presence especially of children. Think of McDonalds and Kinder Suprise. The packaging of countless cigarettes -, chewing gum – cake – and biscuit brands were also found images of children. All this attracted not only new customers, but it also kept fixed customers. Gifts and stamps increased the binding of the users with the brand. Once you started to collect that one brand remained faithful to attend. In addition to the stamps and plates manufacturers also came with all kinds of ‘loose’ presents. This, however, stopped then started the 2nd world war. After the 2nd World War, when the first difficult years had passed, prosperity increased. There was, in addition to brand advertising, more and more collective (joint) advertising.
The present hunger and savings drift of consumers reached unprecedented heights. In the 60s, there are pins and keychains added that developed into fads.

Chronology of commercials:

In the period from 1920 to 1950 began a period of recovery for the industry, which had a favorable effect on the development of advertising. Mass production and consumption gain the corridor. In 1922 in the United States were broadcast the first radio commercials. In 1947 followed the TV commercials. In the Netherlands followed the first advertising was established in the Netherlands Broadcasting in 1960 and in 1965. Star in 1967 was the first broadcasting license of just 95 minutes. On January 2, 1967 at 19.00 the first Dutch commercials were aired. The radio advertising followed on March 1, 1968. After this period, advertising a huge resort.


In the sixties and seventies advertisers were, however, a wave of criticism over her. The first reason for criticism was the annoying commercials and ads that people were flooded daily. In addition, advertising was blamed rolbevestigend and be conservative. The woman, for instance, was often described as a silly goose home. Advertising would be the emancipation process in this manner in the way. In addition, consumers would be deceived into purchasing useless and unnecessary items. This was due to the following: after 1970 wealth rose for everyone to surge. Netherlands became a consumer society, a society that is completely focused on the consumption of material goods and obtain maximum comfort.


The focus moves:

Most products were qualitatively okay, so focused advertising not only on quality and price, but most other aspects. People often want to stand out from others. Advertisers presented some products also if they belonged exclusively to a particular social group with its own lifestyle. Men were also more personal approach, via SMS or email.

Commercial stations:

In 1988 30.000 45.000 TV commercials and radio ads were broadcast in the Netherlands. In 1989, the first commercial television channels with programs for the Dutch public. These stations received no money from the government and were therefore entirely dependent on advertising revenues. This is still the case and the viewers are also inundated with advertising messages. The programs are even interrupted to broadcast advertising.

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