Eco-design is considered as a complex process and perceived as a constraint by companies. Yet it aims to balance ecological and economic requirements in product development.
The new way of thinking is more global – this is to reduce the environmental impact throughout the life cycle of a product, preserving the objectives of competitiveness, quality and time-to-market. The activity of design, which is already a multidisciplinary field involving a large number of tools and a wealth of knowledge, must now integrate environmental aspects. A recent study has shown that companies engage in a process of eco-design mainly under the pressure of regulation, with the strong involvement of leaders, a clear corporate policy, and brand image and customer satisfaction.
Issues and motivations
The development of methods and design tools is influenced by many factors such as trends, laws, standards and technological developments.
Eco-design is the result of awareness about the state of the planet, threatened by the multiple crises: financial, increase in C02 emissions, “peak oil”, resource depletion, deforestation, climate change, population growth…